A double designer building a fashion tech to end the “what I ordered vs what I got” problem in Africa

In Where Love Lives (2025), Bimbo Ademoye’s character Demilade walks into a residents’ meeting late, and every head turns to look at her outfit.

We all know a person who is always fashionably late.

Eazyfit wants to be in charge of causing those eye stares with outfits for the Africa Fashion Market.

The story begins within a designer family in Kwara State. Olamide Adeyi, founder of Eazyfit and the son of two fashion designers, was known for his fashion sense during his days as a student senator at the University of Ilorin. Today, he is dressed like a schoolboy, and tomorrow, like a traditional Yoruba man in buba and jumper shorts, with a hoe, like a cast in a typical Yoruba movie. It even won him an award for best-dressed male in his final year. But with this image came a reality: you can never be caught unfresh.

Adeyi has never seen himself as a builder. Still, he faced an issue when his dad was busy with clients’ orders, especially during the festive period, and he had to outsource his clothing, only to find no reputable designer. This is the problem Eazyfit was created to solve.

After years of hassling with tailors, he found a very good fashion designer who delivered on time, but was surprised when the designer moved into real estate due to low customer volume. This inspired the way Eazyfit is being built, ensuring designers can reach clients and vice versa. He believes he has solved a problem for himself and can do the same for many others in similar situations.

The result has proven to be a true pain point for many. “We delivered 60 outfits manually, including orders to the diaspora, generating 3 million naira in revenue,” Adeyi said.

How Eazyfit works

Eazyfit is a fashion-tech platform that connects customers with verified designers. Imagine you want to sew a piece of cloth, especially during the festive period, that follows an unwritten law of strictly traditional attire — the Ojude Oba Festival among the Yoruba or Sallah in Northern Nigeria. Every good designer around is likely to be booked, like Adeyi’s dad.

The problem is not just to waybill the material elsewhere or having a designer kilometres away sew it. It’s the fear of product mismatches, popularly known as “what I ordered versus what I got” in Nigeria. A study shows that, on a scale where five represents perfect agreement that a problem is prevalent, Nigerian online shoppers rated the prevalence of product mismatch at an alarming mean score of 3.97.

Eazyfit is the middleman that links you with available designers, not just any, but those verified to specialise in the outfit style you want, with a proven track record. You upload the style you want sewn, different designers pitch for it, and you select based on price, location, and portfolio. The platform is also building an infrastructure that enables AI to obtain your exact measurements. This feature received a commendation in its first-ever pitch at the Ilorin Innovation Hub, where it was awarded a five million naira grant.

When other fashion tech startups help you find designers, Eazyfit connects you with experts tailored to your specific needs and budget. “The client pay 100%, the stylist gets 70% upfront and 30% stays in escrow till delivery is made,” Adeyi said.

Understanding, management and innovation as the moat

Contrary to his design background, Adeyi claims he doesn’t care as much about how a product looks as about how it works. “I love when things look good, but the last time I cared about how a product looks was three years ago, when I was still learning colours,” he said.

For Adeyi, his experience as a product designer helped build the minimum viable product (MVP). He is confident that Eazyfit would succeed in a low-trust environment, drawing on data from his own experience. “I learnt fashion design for two years, so I see most of the problems too. It’s more about how I can use technology to solve these problems from my experience,” he added.

Adeyi has been successful as a designer through and through — initially a graphic designer, he became a product designer after a year. “90% of my work has been with international clients. I have seen how their system works, and that’s what I aim to bring into how Eazyfit interacts. To build a successful product, you have to be good at managing people. I want it to be mutually beneficial to everyone involved,” he said.

His first international job was at Prospa, a Y Combinator 2021 company, while he was still a student. He admits the unconventional approach he took to land the job is the same instinct he brings to Eazyfit. “You can’t get a job the normal way in Nigeria. I positioned myself by talking about the product and my work, applying to as many jobs as possible, and reaching out to recruiters, but I did something unusual to get the first job. I messaged them via their website to let them know I wanted to work with them. The interview felt like a presentation of their business to me, and I got the job the following week. The second job was the company messaging me to use my product, which I had posted on GitHub,” he recalled.

The vision

He currently runs Eazyfit with his technical co-founder, his best friend. “I know this is the right time to build this product because the online demand is high, but it lacks a centralised structure with trust. That’s what we are building in the industry. We hope Eazyfit becomes the central hub for everything that has to do with custom fashion,” Adeyi said.