Build a Perfect UTM Link For Your Campaign Website URL:Campaign Source:Campaign Medium:Campaign Name:Generate Link Frequently Asked Questions (FAQ) What is a UTM? A UTM (Urchin Tracking Module) is a parameter added to a URL that tracks various information about the source, medium, and campaign name of a link. This information can be used to analyze and measure the effectiveness of marketing campaigns and website traffic. How do I create a UTM? Step 1: Decide on the source, medium, and campaign name for your link. Step 2: Use a UTM builder tool to create a UTM link. Step 3: Use the generated UTM link in your marketing campaigns and track the results. What are some best practices for using UTM parameters? Be consistent with your naming conventions for source, medium, and campaign name. Avoid using spaces or special characters in your UTM parameters. Use UTM parameters for all external links to track traffic sources. Regularly review and analyze your UTM tracking data to optimize your marketing campaigns.
