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Swoop wants Nigerians to trust them to deliver food 

Swoop says its mission in Nigeria is simple: earn customer trust. After raising $7.3 million and attracting over 20,000 users in six weeks, the food delivery startup is betting that operational efficiency, transparency, and lower prices can win over Nigerians who have been disappointed by food delivery services.
5 minute read
Swoop wants Nigerians to trust them to deliver food 
Photo: Swoop

By 12:47 p.m., Ngozi has already missed the window to prepare lunch. She realised this as she ended her fourth consecutive hour of back-to-back calls, exhausted from the frequent “can you see my screen?” requests in between. Her friends and family have constantly warned her about her ulcer.

Too tired to cook, she has to find a reliable way to get food without breaking the bank. If she chose to place an order on a food delivery app. She wants it in minutes.

Ngozi is the person that every food delivery company in Lagos says it is building for.

Swoop, the latest foreign entrant that raised $7.3 million in seed funding, says its main goal is to earn Nigerians’ trust. This was revealed in an exclusive chat with Condia.

With over 20,000 users in six weeks of operations. Demola Adesina, country manager, says the biggest concern is maintaining trust: “We want to ensure that there’s trust across the entire chain of the transaction”.

Read also: Swoop’s 100% rider model exposes the fragile unit economics of Lagos food delivery

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This story is for Condia Insiders only.

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