Meta quietly launches a new app called Forum

Meta, the parent company of Facebook, WhatsApp, and Instagram, has launched a new social media product called Forum without fanfare or an official announcement.

Geekout Newsletter, an American publication by Matt Navara, spotted the new platform in the App Store with an inscription that calls forum.” “a dedicated space for the conversations that matter most to you,” created specifically for Facebook Groups.

As the name implies. Forum is a chat group-like platform that seeks to provide people with answers from real people. This feature makes it quite similar to Reddit, a billion-dollar platform that already does this.

Forum users will need an active Facebook account to use the platform. When they log in with their credentials, their profile and activity will carry over to the forum. While users can use anonymous names to chat on Forum, Administrators will be able to see the real identities of the people behind the account.

Forum’s feed differs from the traditional Facebook feed, which shows users’ posts from their friends, the groups they are in, the pages they follow, and random posts from Facebook’s algorithm. Forum feed features only conversations from various groups and posts from groups with shared interests with the user.

Despite the differences, the Forum and the main Facebook app are synced. Posts on the Forum will appear in the main Facebook feed, and vice versa, creating a connected ecosystem within Meta’s growing portfolio.

Meta’s New Bet on AI-powered Group Platforms

Forum is not Meta’s first attempt at a group chat platform. The company, long before the parent company’s name, Meta, was adopted, had rolled out various group chat products, all of which flopped.

The New app leverages Artificial Intelligence to create an immersive and user-friendly experience. Forum comes with an AI-powered search tool that searches groups for answers, saving the user long minutes of scrolling and research. It also has an AI admin assistant that helps moderate the group and will come in handy for human moderators running the Forum.

A spokesperson from Meta, when contacted by journalists, explained that the product is still in its testing stage.

“We test lots of new products publicly to see what people find interesting and useful to their experiences across our apps,” a spokesperson said.

Forum’s similarities to Reddit is likely to reignite the conversation of Meta being a giant duplicator of existing platforms. Critics said the same when the company rolled out Threads, which was basically a copy of Twitter now X.

Meta remains the largest social media company on the planet, with Facebook, WhatsApp, and Instagram reaching billions of people daily.

Last updated: May 22, 2026