In her previous role at Cedar Money, a fintech providing cross-border payment solutions for African businesses, Titilayo Oluwatosin was tasked with moving the company from an agency-led marketing model to an in-house function.
The transition involved building a team, developing a marketing strategy from the ground up, and positioning Cedar Money as a reliable player in the cross-border payments space.
With the fintech operating across Africa, Europe, the Middle East, and North America, the role also deepened her appreciation for the cultural nuances that shape how brands connect with different audiences.
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