Feranmi Ajetomobi doesn’t want to be first. He wants to beat whoever got there first

Feranmi Ajetomobi’s career began with a job that paid ₦500 ($0.37) a day, supplying Dangote Sugar to merchants. Since then, he has continued selling products primarily in fintech across Africa.

As a child, Ajetomobi wanted to become a medical doctor, but a visit to the Lagos University Teaching Hospital (LUTH) ended that dream and shifted him towards economics, which eventually led him to marketing. 

Working with established brands comes with its perks, but Feranmi Ajetomobi has always been drawn to helping challenger brands take on market leaders.

Last updated: November 9, 2026