Starting a career in marketing can feel overwhelming, especially without a clear roadmap. But for Gift Arku, a Marketing Associate at Smile ID, one key factor has shaped her journey: Community.
In this interview, she shares how surrounding herself with the right people and engaging with communities helped her accelerate her growth. She also offers practical advice for newcomers in marketing, from career-building strategies to interview tips that have worked for her.
If your career journey were a movie, what would the title be and why?
I’d say proximity effect because my career has been shaped by the people around me. At first, I tried to figure everything out alone. As a first-generation university graduate, there was no template to follow. But everything changed when I started engaging with communities and asking questions.
This story is for Condia Insiders only.
Keep reading free. Join the community at the forefront of African tech.
Already an Insider? Sign in
Last updated: February 28, 2025
