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Level Up: How this product marketer built a career out of doing hard things

Toluwanimi Olubanke’s career is proof that growth comes from doing hard things. From social media to product marketing at Helium Health, she shares the lessons behind her rise.
10 minute read
Level Up: How this product marketer built a career out of doing hard things

When Toluwanimi Olubanke talks about her career, one theme is recurrent: doing hard things. From her early days managing social media pages to writing her first SEO article, and later launching her first go-to-market product at Bloc, she’s made a habit of stepping into roles that forced her to learn fast and stretch her limits. Now, as Product Marketing Manager at Helium Health, she credits her progress to three things: taking on tough challenges, finding mentors, and never stopping her learning.

In this conversation, Toluwanimi opens up about the twists and turns of her career, from battling self-doubt to navigating big career shifts, and shares the lessons that shaped her into the marketer she is today.

If your career journey were a movie, what would the title be and why?

Everything Everywhere All At Once fits because my career has been about balancing multiple moving parts at the same time, different roles, responsibilities, and challenges. It sometimes feels chaotic, but in the end, each piece connects and makes the bigger picture work.

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Last updated: August 22, 2025

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