We’re spotlighting Ogechi Amagwu, Senior Marketing Manager at RedTown Digital. She takes us through her journey from agency hustle to leading marketing strategy in tech. From unexpected leadership moments to the tough side of managing people, Ogechi gets candid about what it really takes to grow in this space.
If your career journey were a movie, what would the title be and why?
“The Devil Wears Prada” sums up my journey perfectly. Like Andy, I started in a fast-paced, demanding industry (advertising) where I had to prove myself quickly. I didn’t always realise how much I was growing, but others did. Opportunities came when I least expected them, forcing me to adapt, learn, and step up. From strategy to content marketing to product marketing, every phase has been about evolving, just like Andy finding her voice in the chaos.
What sparked your interest in tech, and how did you break into the industry?
After four years in an advertising agency, I started questioning my next steps. I wanted to do more than just craft campaigns, I wanted to understand the bigger picture of how products reach and impact users. That led me to study product marketing, which felt like the perfect blend of strategy, storytelling, and data-driven decision-making.
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Last updated: May 16, 2025
