What Lagos Life game teaches us about building products that go viral and making money

Lagos Life game went viral by turning everyday Nigerian life into a product people wanted to play, share and pay for.
11 minute read
What Lagos Life game teaches us about building products that go viral and making money
Photo: Condia

When Lagos Life game started spreading across Nigerian social media, the first reaction was curiosity.

People were sharing screenshots of their virtual characters, talking about the jobs they had landed, comparing their houses and laughing about strangers asking them for virtual money.

Some players became obsessed with building virtual wealth, while others simply wanted to see what the game was about.

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Last updated: October 8, 2026

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