It’s Black Friday again, and retailers have already started discounting their products ahead of the main shopping day. Jumia opened its campaign on October 30, and Konga followed on November 1.
If you’re planning to shop, here’s what to know about the dates, where to buy and how to tell a real deal from a fake one.
Black Friday 2026: When it starts and what’s running now
Black Friday falls on November 27, followed by Cyber Monday on November 30. Many retailers are running promotions throughout November.
Jumia’s Black Friday campaign began on October 30 and will run until November 30. Discounts go up to 60% across electronics, fashion, groceries, beauty products and home appliances. The campaign also has five Explosion Fridays, daily brand promotions and free shipping on Sundays.
Read also: What it takes to place your first Temu order in Nigeria
Konga’s Yakata campaign started on November 1 and ends on November 30. It includes flash sales, blackout hours, live auctions and bundle deals. Brands taking part include Samsung, Zinox, Midea, ASUS, Kenwood, LG, Carrier & Mel, Mama Home, Vital Products, Anker and Guinness.
Konga is also giving shoppers a chance to win an SUV. The giveaway runs until December 30 under the promotion’s terms, and anyone who buys through the app can enter.
Amazon’s Black Friday sale runs from November 19 to 30. AliExpress has a warm-up period in mid-November, followed by its main sale from November 19 to December 3. Its peak dates include November 27 and November 30.
Temu’s early deals started on October 20, with rotating flash sales and coupon bundles running until December 6. Its peak promotional dates include November 26, November 27 and November 30.
SHEIN’s holiday preview and early access began on November 9. Its main sale runs from November 25 to 30, with November 27 and November 30 as key dates. These international Black Friday campaign dates and offers are not specific to only Nigeria.
Where to shop: Local and international
Jumia and Konga sell smartphones, laptops, televisions, kitchen appliances, fashion and household goods. Prices are in naira, and delivery is faster. If something goes wrong, buyers can complain to the Federal Competition and Consumer Protection Commission (FCCPC).
International platforms have more to choose from. Amazon is good for electronics and household items. AliExpress and Temu cover everything from clothing to electronics and household accessories, while SHEIN focuses on fashion, beauty and lifestyle products.
Whichever you choose, the product categories to watch this season include smartphones, laptops, headphones, televisions, external storage devices, portable power stations, solar accessories and kitchen appliances.
How to tell a real deal from a fake one
Black Friday promotions here are spread across retailer websites, mobile apps, social media, emails and physical stores. That makes them harder to keep track of. One way to deal with that is to start from a directory that gathers deals in one place.
PlentyJara.com is one place to look. It is a Nigerian deals directory for tracking best and verified deals across different marketplaces. A Guardian review published on August 25 found more than 500 deal pages across 12 categories. The platform shows an earlier price only when the retailer provides one, and someone checks its listings before they go up. Stock can still run out before a campaign ends, and delivery charges can change the final price. The retailer remains responsible for stock, payment, delivery and warranties. So a listing is a starting point, not a guarantee.
Once you have a shortlist, the next question is price. CheckPrice.ng compares the same product across Nigerian retailers. A price comparison doesn’t tell you if the seller is reliable, though. You still have to check that yourself.
And even a real price needs context. A percentage discount without an earlier price doesn’t tell you the full price history. A free gift or bundle only helps if you actually need it.
Online shopping has risks too. Visa’s 2026 Stay Secure study, conducted by Wakefield Research between January and February among 5,800 adults across 17 CEMEA markets, found that 51% of Nigerian consumers surveyed had experienced a financial scam in the previous 12 months. Of those who experienced scams, 57% said they happened on social media — more than on websites, online marketplaces or shopping apps. This is important for Black Friday because social media is where many deals get advertised first.
For more on checking products, reading reviews and avoiding fake discounts, read our guide to separating good deals from costly mistakes.
Shopping from abroad: What it costs and what to do if it goes wrong
The price on an international site is not always what you end up paying. Shipping, currency conversion, payment charges and customs fees can all add to the final cost.
Nigeria’s $300 customs de minimis threshold covers qualifying low-value imports, subject to eligibility conditions and a limit of four importations per year. If an order exceeds the threshold, or you’ve used up the four importations, the exemption no longer applies. That can add to the cost of what you are buying.
Customs is not the only thing that can stop an order. Payment can fail too. A card can have enough money and still be declined if the bank doesn’t approve the transaction. When that happens, the issue is usually on the bank’s side, not the card’s balance. Check what the checkout accepts, and call your bank if a payment keeps failing.
Once payment goes through, the next risk is the product itself. It may arrive damaged, differ from the listing, or fail to do what it was bought for. When that happens, the law gives buyers some recourse but only in certain circumstances.
The Federal Competition and Consumer Protection Act (FCCPA) 2018 provides certain protections when goods are defective or do not match their description. Section 122 covers situations where goods supplied for a purpose communicated to the seller prove unsuitable within a reasonable time, or where goods not examined before delivery fail to meet the expected description or quality. Section 129 addresses terms that seek to exclude legal obligations.
You can’t return something just because you changed your mind. But if the product arrived faulty or different from what was advertised, a ‘no refund, no exchange’ sign doesn’t take away your right to a remedy.
On complaints, Dr Olubunmi Dorcas Otti, FCCPC Southwest zonal coordinator, says consumers are entitled to products that are safe, of acceptable quality and fit for purpose.
If something does go wrong, the first step is to contact the seller and keep a record of what happened. Save the receipt, order confirmation, screenshots of the product listing, messages with the seller, and any photos or videos showing the problem. If the seller doesn’t resolve it, you can then submit a complaint through the FCCPC portal. The commission will look at what happened — the product, the listing, what the seller told you, and the evidence you kept. It will then decide whether a refund is owed. Submitting a complaint doesn’t guarantee one.
The best deal is the one that gives you the product you need at a price worth paying.
Frequently Asked Questions
When is Black Friday 2026?
November 27. Cyber Monday follows on November 30.
Have the sales already started?
Yes. Jumia opened its campaign on October 30, and Konga started on November 1. Amazon, AliExpress, Temu and SHEIN have also announced their dates.
Does Jumia do Black Friday in Nigeria?
Yes. Jumia’s campaign runs from October 30 to November 30, with discounts of up to 60% across several categories.
Does Konga do Black Friday?
Yes. Konga’s Yakata campaign runs from November 1 to 30 and includes flash sales, blackout hours, live auctions and bundle deals.
Do international retailers like Amazon and SHEIN deliver to Nigeria?
Their platforms serve international buyers, but the dates and offers announced for their campaigns are not necessarily specific to Nigeria. Check delivery options and customs costs before you pay.
Can I pay on delivery?
Check the payment methods shown at checkout on the platform you’re using. If cash on delivery isn’t listed, payment has to be made through one of the supported methods.
How do I know if a discount is real?
Compare the price across retailers and check the earlier price where the platform shows one. A percentage discount without an earlier price doesn’t tell you the full price history.
What should I do if my order arrives damaged or different from what was advertised?
Contact the seller first and keep a record: the receipt, order confirmation, screenshots of the listing, messages and photos or videos of the problem. If the seller doesn’t resolve it, you can submit a complaint through the FCCPC portal.
Last updated: November 13, 2026
