Level Up: Joyce Imiegha on leveraging psychology for effective PR campaigns

Joyce Imiegha, founder of Reneé PR, brings over a decade of PR expertise combined with a master’s degree in psychology to help African tech innovators craft impactful campaigns. By tapping into her deep understanding of human decision-making and perception, she creates PR strategies that resonate with diverse audiences and build meaningful connections.

In this interview, Joyce shares how her understanding of human behaviour enhances PR strategies, helping brands connect with diverse audiences.

If your career journey were a movie, what would the title be and why?

Last updated: November 28, 2024