“I don’t dream of labour”: Chiamaka Amaku on building businesses while keeping a 9–5

From selling hair in university to leading in marketing, Chiamaka Amaku reflects on entrepreneurship, discipline, and AI's impact.
9 minute read
“I don’t dream of labour”: Chiamaka Amaku on building businesses while keeping a 9–5

Chiamaka Amaku is many things — a marketer, serial entrepreneur, content creator, and, more recently, an MBA student. What’s remarkable is how she’s managed to juggle all these roles without dropping the ball on any of them.

Her evolution as a professional and entrepreneur is equally compelling. Realising that graduating from university would mean losing the steady financial support she received from her parents, she started a business. It did well, but a year later, when she moved cities and lost the customer base she had built, she turned to social media to keep the business afloat.

She succeeded, and what began as a way to save her business grew into a career of its own. Over eight years, she has worked across social media management, corporate communications, and marketing.

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Last updated: September 21, 2026