How Cassie Jaganyi is writing Uber’s story across Sub-Saharan Africa

Cassie Jaganyi didn’t start her career dreaming of a life in communications. Her path began in accounting, took a turn through supply chain and operations, and only later found its way into storytelling.

Now, as Head of Communications for Uber across Sub-Saharan Africa, Cassie leads storytelling for both Uber and Uber Eats, helping shape how one of the world’s most recognisable brands shows up across diverse African markets.

In this conversation, she talks about building relevance in fragmented markets, what corporate storytelling gets wrong, and the unexpected detours that helped her find the work she was meant to do.

Last updated: July 10, 2025