Busha rolls out new identity to mark expanded utility to users

Busha, a Nigerian Crypto exchange and ecosystem, has changed its brand identity to mark an expanded offering for its users, including the introduction of traditional finance operations and a bold pivot toward supporting daily retail activities.

Busha, one of the only two licensed digital asset exchanges in Nigeria, initially started as an exchange where crypto transactions took place. The platform has decided to offer its users more by combining decentralised money with traditional finance, giving them the best of both worlds.

” Initially, we started out as a crypto exchange, but earlier this year, we kind of repositioned. We are not just trying to do only an on-ramp and off-ramp, or, as you know, just crypto services. We are trying to merge digital finance and traditional finance on the app. Because at the end of the day, while we all preach and say yes, you know, digital finance is the new money, it is the future of money, you cannot abandon the existing rails that have carried us for years.” Esther Olushola-John, Public Relations Officer at Busha, told Condia

Traditional finance operations introduced to the Busha app include Naira and Dollar savings, utility payments, and shopping voucher purchases. There is a catch, though. All financial activities on Busha, including traditional ones and decentralised ones, are powered by digital assets.

” People can save on the app in Naira or USD. And for Naira, if they are saving in a fixed plan, they can earn up to 20% per annum, and if it’s a flexible plan, it’s up to 13% per annum. For USD is about 7.5% per annum, that’s for fixed, and for flexible, it’s about 3%,” Olushola – John explained.

Additionally, Utility payments on the Busha app transform the app from a crypto exchange into a high-utility fintech platform used daily. Users can now use their digital assets to pay for airtime, data, shopping vouchers, Cable, electricity, and other utility payments. This new app feature is called Spend.

Busha is also set to introduce stock trading to the app, allowing users to buy and sell stocks. According to Olushola-John, this is in the works for a late-year launch.

Decentralised money services still readily available

The introduction of traditional finance operations on Busha did not come at any opportunity cost. Decentralised money transactions, such as crypto trading, are still available on the platform alongside the new offers. The new repositioning introduced Crypto-backed loans to the platform, giving users the opportunity to put their digital assets to use.

” If you hold an asset and you need quick cash to do something, you can take out a loan at a 2% per month interest rate, and yeah, you know, pay back when you want to pay back,” Olushola-John explained.

She added that user behaviour on the app revealed that users often take out these crypto-backed loans to purchase other assets, leveraging the feature to double their portfolio. Plans are also being put in place to launch a crypto debit card to facilitate financial transactions and power services such as cross-border payments and retail.

Institutions Adopting Busha Business Feature

Aside from retail users, Institutions are also adopting Busha’s business offerings, which primarily include APIs, Treasury, Payment links, and OTC. Businesses logged on to Busha’s services mostly use its APIs for better interoperability. They are also primarily powered by stablecoins. These businesses can send and receive stablecoins while leveraging Busha’s payment links. The treasury feature allows businesses to keep a portion of their earnings in a treasury, usually in Stablecoins.

” Across all of these four services, we have institutional adoption from oil and gas companies, from traders like importers and exporters, and from aviation companies, and we’ve seen some come to us for use in fintech.” Olushola- John added.

Busha was founded by five individuals, with the CEO and COO serving as co-leaders. They were former colleagues at Jumia and Sure Gifts. The founders established the company after experiencing difficulties accessing global cryptocurrency markets in Nigeria, with the goal of providing Nigerians and Africans at large with access to digital assets.

Last updated: June 8, 2026