Busha is now a hybrid of digital and traditional finance

Busha, a Nigerian crypto exchange, refreshed its brand identity earlier this year to reflect its new direction and expanded offerings for its users, including the introduction of traditional finance operations.

“Busha has primarily been known as just a crypto exchange. However, earlier this year, we evolved our positioning to reflect a much broader vision. We’re creating a comprehensive, modern financial ecosystem powered by digital assets, where users can access both digital and traditional financial services in a single app. We believe the future of money lies in the seamless integration of both worlds, enabling people to save, invest, spend, and grow their wealth without having to navigate multiple apps”. Ngozi Okonye, Head of Brand & Communications at Busha, told Condia. 

Traditional finance operations introduced to the Busha app include Naira and Dollar savings, utility payments, and shopping voucher purchases. There is a catch, though. All financial activities on Busha, including traditional ones and decentralised ones, are powered by digital assets.

“Users can save in either Naira or USD on the app. For Naira savings, customers can earn up to 20% per annum on fixed savings plans and up to 13% per annum on flexible savings plans. For USD savings, fixed plans offer returns of up to 7.5% per annum, while flexible plans offer up to 3% per annum,” Okonye explained.

Additionally, Utility payments on the Busha app transform the app from a crypto exchange into a high-utility, daily-used fintech platform. Users can now use their digital assets to pay for airtime, data, shopping vouchers, Cable, electricity, and other utility payments. This app feature is called Paybill.

Busha is also set to introduce stock trading to the app, allowing users to buy and sell stocks. According to Okonye, this is in the works for a late-year launch.

Decentralised money services still readily available

The introduction of traditional finance operations on Busha did not come at any opportunity cost. Decentralised money transactions, such as crypto trading, remain available on the platform alongside the new offerings. Among the new features introduced are crypto-backed loans, giving users the opportunity to put their digital assets to use.

”If you hold an asset and you need quick cash to take care of a need, you can take out a loan at a 2% per month interest rate,” Okonye explained.

She added that user behaviour on the app revealed that users often take out these crypto-backed loans to purchase other assets, leveraging the feature to double their portfolio. Plans are also being put in place to launch a stablecoin-powered debit card to facilitate financial transactions and power services such as cross-border payments and retail. 

Institutions adopting Busha’s business feature

Aside from retail users, Institutions are also adopting Busha’s business offerings, which primarily include APIs, Treasury, Payment links, On-ramp, and Off-ramp. Businesses logged on to Busha’s services mostly use its off-ramp/on-ramp features and APIs for better connectivity.

They are also primarily powered by stablecoins. These businesses can send and receive stablecoins while leveraging Busha’s payment links. The treasury feature allows businesses to keep a portion of their earnings in a treasury, usually in Stablecoins.

Busha was founded in 2019 by five builders, with the CEO, Michael Adeyeri, and the COO, Moyo Sodipo, serving as co-leaders. They were former colleagues at Jumia and Sure Gifts.

The founders established the company after experiencing difficulties accessing global cryptocurrency markets in Nigeria, with the goal of providing Nigerians and Africans at large with access to digital assets.

Last updated: June 9, 2026