Innovation gets most of the attention in healthtech. Founders celebrate product launches. Investors celebrate funding rounds. Companies proudly announce new features and partnerships.
These moments matter because they represent progress, but they rarely determine whether a product will succeed in the long run.
After spending more than a decade building enterprise software for hospitals and health insurers, I have come to believe that the work begins after the product has been built. A successful launch does not guarantee successful adoption. In healthcare, building the technology is often the easy part. Getting people, processes, and organisations to embrace it is where the real challenge lies.
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