Walmart, the world’s largest retailer known for its “everyday low prices,” is set to open its first own-branded stores in South Africa before the end of 2025. The US company, which runs thousands of stores worldwide and is one of the biggest e-commerce platforms, is best known for selling affordable groceries, household essentials, electronics, and apparel at scale.
Walmart first entered South Africa in 2010 through an investment in Massmart, later taking full ownership and operating through brands such as Makro and Builders. The move to bring the Walmart name directly to the market signals a major shift in strategy.
Kath McLay, president and CEO of Walmart International, said the new stores will combine fresh groceries, household products, clothing, and technology.“Walmart will also offer locally sourced products by partnering with South African suppliers and entrepreneurs,” she said.
The stores are expected to be bright, modern, and digital-first, with features that streamline shopping and make it easier for families to access a mix of global and local brands.
Walmart’s arrival comes at a turning point for South Africa’s retail sector. Shoprite exited Nigeria and other African markets in recent years, creating room for new players, and Jumia ceased operations in late 2024, including its online fashion retailer Zando. At the same time, Amazon launched its marketplace in South Africa in 2024, while Temu expanded its presence in mid-2025 by introducing a local warehouse network for faster deliveries. Walmart’s scale and logistics expertise could intensify competition both offline and online.
Click to signupBut the timing is quite complex. South Africa faces high inflation, a weak rand, and low household purchasing power. These conditions make affordability critical, and that is where Walmart’s model is strongest. Globally, the company dominates by selling groceries, household goods, and family essentials cheaply, backed by ruthless supply chain efficiency. Walmart’s core strength is in providing basic goods at prices competitors struggle to match.
With stores already in development, Walmart said it will confirm locations, hiring plans, and community projects in October. The battle for South Africa’s retail future is only just beginning.
