Vodacom Group has appointed Mohamed Abdallah as the new Chief Executive Officer (CEO) of its International Markets and Vodafone Egypt, effective June 3, 2025. This strategic move aims to streamline operations and accelerate growth across the company’s African markets.
Abdallah, who has been with Vodafone Egypt since 1998, has held various leadership roles, including Enterprise Business Director and Consumer Business Director. As CEO of Vodafone Egypt, he has overseen significant growth in consumer, business, and financial services, solidifying the company’s market leadership.
In his expanded role, Abdallah will oversee operations in Egypt, the Democratic Republic of Congo, Lesotho, Mozambique, and Tanzania. This unified leadership structure is designed to drive operational excellence and align with Vodacom’s Vision 2030, which focuses on simplifying the operating model, driving strategic growth, and enhancing customer experiences.
Abdallah succeeds Diego Gutierrez, who stepped down at the end of April after a seven-year tenure as Chief Officer of International Business. Gutierrez played a pivotal role in navigating critical transitions and delivering solid performances across Vodacom’s International Markets since 2017.
This leadership change comes amid increasing competition in the African telecommunications sector. Rivals like MTN Group are exploring partnerships with low-Earth-orbit satellite providers to enhance internet connectivity in rural and remote areas. Airtel Africa is also making significant strides, with a projected 20.6% revenue growth in 2025, driven by its mobile money, fintech, and fixed wireless segments.
Under Abdallah’s leadership, Vodacom aims to strengthen its position as a leading pan-African technology company, delivering innovative solutions to meet the evolving needs of its customers.
