The most effective growth channel for Nigerian startups is one you can’t track

In Nigeria’s economy, consumers rely more on trusted recommendations than ads. This article explores why word-of-mouth and trust networks have become the most powerful growth engine for startups.

Adetola Durojaiye on connecting the dots between between Product, Sales and Growth

With nearly a decade of experience under his belt, Durojaiye has carved a niche for himself, not just as a strategist who can launch products and drive impressive growth, but as a leader who fundamentally understands the human element behind the technology.