Level Up: He failed medical school. Now he helps global founders communicate clearly

"My advice for early-stage founders is: get one senior comms advisor, not necessarily a full firm, and build a small internal comms function first"

How strategic PR can supercharge revenue for African startups

When PR campaigns prioritize product features over customer needs, they generate poor results and squander marketing budgets.

Why African startups must stay visible beyond milestone announcements

An ongoing PR strategy isn't just about grabbing attention during big news cycles; it's about shaping the narrative over time, building credibility, and fostering trust.

How to plan a PR roll-out for your startup or client

Beyond fundraising announcements, startups need to work with PR experts that will craft pitches that journalists can find relevant or newsworthy.