In 2023, the African Creator Economy Market was valued at $3.08 billion and is expected to reach $17.84 billion by 2030 according to global market intelligence company, CoherentMI.
After disbursing over ₦1.1 trillion to over eight million users within six years, Nigerian fintech startup, Piggyvest released a Savings Report for 2023 which indicates that emigration from Nigeria, often referred to as "Japa," ranks as the third most common savings goal among Nigerian income earners.