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Articles tagged: Ayoba

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Analysis

The super app graveyard: ‘Everything apps’ just don’t work in Africa

Even with its massive scale and a $300 million Fintech 2.0 upgrade, M-Pesa remains a reminder that absolute reliability is a myth in African fintech.

News

MTN’s Ayoba app is shutting down

MTN is shutting down Ayoba, its messaging and super app launched in 2019. Despite early growth and free data incentives, the platform failed to retain users against WhatsApp and Telegram.

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