She joined Bumpa as a content marketer. Five years later, she’s helping build the product

Users of Bumpa, the startup building tools for Nigerian small and medium-sized businesses, are likely familiar with “Gift from Bumpa.”

It is the startup’s chosen avatar for its newsletter, a playful name that has become part of the brand. But many of the people who receive emails from Gift from Bumpa are unlikely to know how the name came about.

When Precious O’Dahunsi joined Bumpa, she needed a name for her official email address. Someone else on the team already bore the name Precious, so that was off the table. She turned instead to a name she barely used: Gift. It turned out to be an inspired choice.