Nigeria’s creator economy is valued at $31.2M, a new public-private report reveals

The Federal Ministry of Art, Culture, Tourism & Creative Economy (FMACCE) announced the launch of the inaugural Nigerian Creator Economy Report 2025. This groundbreaking report, themed “The State of the Nigerian Creator Economy: Content, Culture, and Cashflow,” offers the first comprehensive data-driven analysis of a sector that has rapidly evolved into a formidable engine of economic participation and cultural influence.

The report reveals that Nigeria’s creator economy is valued at over $31.2 million as of 2025. It highlights Nigeria’s pivotal role in Africa’s booming digital creator economy, which was worth $3.08 billion in 2023 and is projected to reach $17.84 billion by 2030, growing at an impressive 28.5% annually.

Honourable Minister of Art, Culture, Tourism & Creative Economy, Hannatu Musa Musawa, emphasised the report’s significance, stating, “This report… illuminates with clarity how our creators… are not only driving economic growth but shaping Nigeria’s global identity and transforming culture into commerce”. She added, “The future of Nigeria’s economy will not be written by oil and gas alone. It will be sung, filmed, painted, designed, coded, performed, and shared by our creators“.

Last updated: September 4, 2025