Jumia CEO sees ‘Inflection Point’ as Q3 revenue climbs 25% to $45.6 million

E-commerce giant Jumia has recorded yet another positive report as the online retailer continues to emphasise a desire to return to profitable growth in 2025 by scaling usage, improving operational efficiency, and driving meaningful reductions in cash burn.

The ecommerce company reported a $45.6 million revenue in the third quarter of 2025 compared to $36.4 million a year ago, being on track to achieve breakeven in the fourth quarter of 2026, and delivering full-year profitability in 2027. Jumia Group attributed the revenue increase to strong demand and an increase in physical goods orders in October, supported by a momentum in Nigeria.

Third-party sales were $19.0 million, up 5% year-over-year or up 2% year-over-year on a constant currency basis. The year-over-year growth was driven by strong performance in their marketplace business, supported by higher usage and improved take rates. This was partially offset by a $3.5 million year-over-year decline in third-party corporate sales, primarily in Egypt.

First-party sales revenue was $23.8 million, up 54% year-over-year on a constant currency basis, driven by strong momentum with key international brands

“This quarter marks a significant acceleration in customer demand and order growth, driven by strong execution across our markets and growing consumer trust in the Jumia brand. We believe Jumia has reached an inflection point as our compelling value proposition and improved operational discipline position us for sustainable, profitable growth,” said CEO Francis Dufay, who sounded quite confident.

“We continue to strengthen our cost structure and sharpen operational discipline, reinforcing our path toward profitability. Our focus remains on execution and customer engagement as we build a more efficient business.”

Key takeaways:

• Jumia’s reported revenue of $45.6 million for Q3 2025, up 25%
• Operational losses declined to $17.4 million, down 13%
• Quarterly active users grew to 2.4 million

The value of total orders (GMV) surged to $197.2 million, with the number of physical goods orders increasing 30% year-over-year to 5.6 million. Adjusted for perimeter effects, physical goods GMV and orders grew by 26% and 34% year-over-year, respectively. The increase in GMV was driven by robust consumer demand, partially offset by lower corporate sales in Egypt.

This quarter, Jumia attracted 2.4 million customers compared to 2 million in Q3 2024. It will continue to leverage low-cost acquisition channels involving radio jingles, SEO and CRM strategies to retain customers.

Jumia has taken several steps to improve its financial performance, including exiting non-core markets like South Africa and Tunisia and raising capital through a secondary share offering. It has continued to employ cost-cutting measures as total headcount has declined by 7% since December 31, 2024.

Loss before Income tax was $17.7 million in the third quarter of 2025, as compared to $17.8 million in the third quarter of 2024. This reflects strong revenue growth and ongoing operational efficiency gains.

The improvement in loss before income tax was primarily driven by a decrease in operating expense,a positive impact on gross profit and an improvement in net finance result, driven by net foreign exchange gains. To improve order volume, the company has discontinued its emphasis on digital products sold through the JumiaPay App, which contributes to high order volumes with limited revenue impact. The strategy is to expand into secondary cities to deliver results. Adjusted for perimeter effects, orders from upcountry regions represented 60% of total orders in the third quarter of 2025, up from 54% in the prior-year period

Regarding cash efficiency, Jumia has a cash balance of $81.5 million, a liquidity position of $82.5 million and $1 million in term deposits. The company said the liquidity position decreased by $15.8 million in the third quarter of 2025, compared to an increase of $71.8 million in the third quarter of 2024, which included net proceeds from the August 2024 At-the-Market (ATM) offering, and a decrease of $12.4 million in the second quarter of 2025.