Ex-Sony Exec wants to fill the gap for premium African Christian content with FaithStream

Former Sony Executive Kunle Falodun and CTO Hakeem Condotti have launched FaithStream, the first global faith-based streaming platform from Africa, under House of Faith, to deliver premium African Christian content.

The announcement was made at an exclusive event in London, which Condia was invited to, on November 26, 2025, attended by donors, strategic partners, faith leaders, and media representatives from Africa, the UK, and North America.

“The launch of FaithStream is a historic moment that marks a new era for the media and entertainment industry,” said Kunle Falodun, Co-founder of House of Faith. “We are providing everything faith-driven audiences have been searching for—premium, culturally authentic storytelling that celebrates Christian heritage while meeting the highest standards of production excellence.”

“FaithStream leverages technology to democratize access to premium Christian entertainment,” said Hakeem Condotti, Co-founder of House of Faith. “Our mobile-first approach ensures that believers in emerging markets—from Lagos to Nairobi to Johannesburg, and throughout the global African diaspora—can access inspiring, uplifting content that strengthens faith, celebrates culture, and connects communities worldwide.”

Christians are the world’s largest religious group with 2.3 billion as of 2020. About 30.7% (700 million) live in Sub-Saharan Africa (SSA), making SSA home to the largest proportion of Christians. So, nearly one in every three Christians is living in SSA.

At the same time, research reveals that 82% of Africans choose brands that reflect their personal values, and 72% are willing to pay more for locally produced products. With millions of African diaspora Christians across the US, the UK, Canada and the Caribbean seeking content reflecting their heritage and values, it’s surprising that no global streaming platform has cracked the space.

According to a statement from House of Faith, there is “less than 500,000 hours of localised faith-based content available compared to over 2 billion hours of secular global streaming content.” Hence, localised faith-based content makes up only 0.02% of secular content, as leading global Christian streaming services remain largely unavailable in Africa and feature limited African content.

FaithStream is launching at a crucial time

Industry estimates value Christian streaming at $2.5 billion and projected to reach $4 billion by 2028, growing at a 10% compound annual growth rate (CAGR).

On the ground in Africa, there seems to be palpable interest for Christian-related content. In Nigeria, Africa’s most-populous country, a Christian music video, “No Turning Back,” was the most-streamed on YouTube in 2025, strangely surpassing secular videos often shot at a higher budget. Likewise, interest-wise, a Christian song, “Oluwatosin (Jesus Is Enough)”, was the most searched for on Google in 2025, beating the popular Afrobeats genre.

To end users, FaithStream will operate like YouTube, as it comes at no cost to them. The Feature films, series, documentaries, and podcasts produced by House of Faith’s multimedia studios in Nigeria, Kenya, and South Africa will be sponsored by donors. This business model innovation bypasses the need to compete with food, and other essentials in a market with low disposable income.

House of Faith can take all these interests and the momentum around locally-produced Christian content to build a lovable and viable product. In January 2026, FaithStream will roll out its full offerings globally.

Guests who attended the event held at the Hilton London Paddington include Mo Abudu, CEO of EbonyLife Group; actress and TV host, Zainab Balogun; Odiri Iwuji, Partner, C21Media; Mohan Yogendran, MD, Talent Circles; musician Bez Idakula, who also performed; ex-Super Eagles and Premier League star, Seyi Olofinjana; Akin Salami, Andrew Osayemi, Busola Adeogun-Phillips, and others.