Ex-Sony Exec wants to fill the gap for premium African Christian content with FaithStream

Former Sony Executive Kunle Falodun and CTO Hakeem Condotti have launched FaithStream, the first global faith-based streaming platform from Africa, under House of Faith, to deliver premium African Christian content.

The announcement was made at an exclusive event in London on November 26, 2025, attended by donors, strategic partners, faith leaders, and media representatives from Africa, the UK, and North America.

Christians are the world’s largest religious group with 2.3 billion as of 2020. About 30.7% (700 million) live in Sub-Saharan Africa (SSA), making SSA home to the largest proportion of Christians. So, nearly one in every three Christians is living in SSA.

At the same time, research reveals that 82% of Africans choose brands that reflect their personal values, and 72% are willing to pay more for locally produced products. With millions of African diaspora Christians across the US, the UK, Canada and the Caribbean seeking content reflecting their heritage and values, it’s surprising that no global streaming platform has cracked the space.

According to a statement from House of Faith, there is “less than 500,000 hours of localised faith-based content available compared to over 2 billion hours of secular global streaming content.” Hence, localised faith-based content makes up only 0.02% of secular content, as leading global Christian streaming services remain largely unavailable in Africa and feature limited African content.

“The launch of FaithStream is a historic moment that marks a new era for the media and
entertainment industry,” said Kunle Falodun, Co-founder of House of Faith. “We are providing
everything faith-driven audiences have been searching for—premium, culturally authentic
storytelling that celebrates Christian heritage while meeting the highest standards of production
excellence.”

“FaithStream leverages technology to democratize access to premium Christian entertainment,”
said Hakeem Condotti, Co-founder of House of Faith. “Our mobile-first approach ensures that
believers in emerging markets—from Lagos to Nairobi to Johannesburg, and throughout the
global African diaspora—can access inspiring, uplifting content that strengthens faith, celebrates
culture, and connects communities worldwide.”

In Nigeria, Africa’s most-populous country, a Christian music video, “No Turning Back,” was the most-streamed on YouTube in 2025. Likewise, interest-wise, a Christian song, Oluwatosin, was the most searched for on Google in 2025, beating the popular Afrobeats genre.

Industry estimates value Christian streaming at $2.5 billion and projected to reach $4 billion by 2028, growing at a 10% compound annual growth rate (CAGR).

While payment for streaming subscriptions in Africa can be a blocker, given the low levels of disposable income, FaithStream will leverage a donor-sponsored model for commercial viability and sustainability.

House of Faith can take all these interests and the momentum around locally-produced Christian content to build a lovable product. The company plans to roll out FaithStream globally in January 2026.

In January 2026, FaithStream will roll out its full offerings globally.

Guests who attended the event held at the Hilton London Paddington include Mo Abudu, CEO of EbonyLife Group; actress and TV host, Zainab Balogun; Odiri Iwuji, Partner, C21Media; Mohan Yogendran, MD, Talent Circles; musician Bez Idakula, who also performed; ex Super Eagles and Premier League star, Seyi Olofinjana; Akin Salami, Andrew Osayemi, Busola Adeogun-Phillips, and others.