In a move set to reshape mobile connectivity for Nigerian travelers, EMOSIM, a mobile virtual network operator (MVNO) backed by EMO MEDIA Ltd, has announced a strategic partnership with Tata Communications Services. The partnership will introduce travel eSIMs to the Nigerian market, providing a more affordable alternative to traditional roaming.
The rollout is scheduled for Q2 2025, targeting Nigeria’s 1.2 million outbound travelers who frequently visit destinations like the United Kingdom, United States, and Canada.
This marks another significant collaboration between Nigeria and India in the digital economy space. The last high-profile engagement was at the G20 Summit in India, where Nigerian officials met with Indian tech leaders to explore digital skills development, technology transfer, and business partnerships. Now, with Tata Communications entering Nigeria’s telecom space through EMOSIM, this partnership aligns with the Nigerian government’s broader digital transformation goals.
The eSIM is marketed as a better alternative to traditional roaming solutions in terms of lighter data charges and notably, tailored for travelers.
The demand for eSIM technology is growing rapidly—GSMA predicts that by 2028, half of all smartphone connections will be eSIM-enabled. Players like Airalo and Ubigi already dominate the global eSIM market, but EMOSIM promises to localise the experience for Nigerian users.
CEO Karn Gulati, who previously held leadership roles at 9Mobile and Ernst & Young, emphasised that MVNOs were introduced to serve underserved markets, ensuring that Nigeria’s smartphone revolution leaves no one behind.
The partnership with Tata Communications utilises its cloud-based IT platform for digital onboarding and real-time customer engagement. This will ensure a seamless traveler experience, enabling one to activate and manage their eSIMs digitally as the concept of eSIMs do not require a physical SIM card.
EMO Group Chairman Jimmy Eboma highlighted that this initiative aligns with Nigeria’s broader digitisation efforts. “MVNOs like EMOSIM act as catalysts to increase technology access and drive prosperity,” he stated.
The Nigerian Communications Commission (NCC) has been actively shaping MVNO regulations to ensure fair competition and prevent anti-competitive practices in the telecom market. With MTN recently hiking its prices in Nigeria, Starlink and emerging MVNOs like EMOSIM are positioning themselves as cost-effective alternatives.
With the last month in Q1 already here, the travel eSIM launch is not far off. As more Nigerians look for cost-effective, borderless connectivity, EMOSIM’s entry could be a major milestone in how travelers stay connected globally.
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