Condia is a digital media platform covering technology, startups, and innovation across Africa. We provide in-depth reporting, analysis, and insights for founders, investors, operators, and investors shaping the future of the continent.
As we continue to grow our readership, we are focused on strengthening audience engagement, expanding our owned channels, and building a more loyal and active community around our content.
Role Overview
We are looking for an Audience & Engagement Lead to drive growth and engagement across Condia’s digital channels.
This role focuses on improving how our content reaches, engages, and retains audiences across social media, newsletters, and emerging formats. The ideal candidate understands digital content distribution, audience behavior, and performance metrics.
Key Responsibilities
Social Media & Distribution
- Manage and grow Condia’s presence across platforms (Instagram, X, LinkedIn, TikTok)
- Translate published articles into engaging social content formats
- Optimize content performance through testing and iteration
Audience Engagement
- Improve engagement metrics (likes, shares, comments, saves) across platforms
- Develop content approaches that encourage interaction and repeat engagement
- Monitor audience feedback and incorporate insights into content strategy
Newsletter Growth & Performance
- Support the growth of Condia’s newsletter subscriber base
- Improve open rates and click-through rates
- Package editorial content effectively for email audiences
Content Repurposing
- Develop structured workflows to repurpose editorial content into multiple formats
- Ensure consistent and efficient distribution of content across channels
YouTube,Tiktok & Emerging Channels
- Contribute to the development and growth of Condia’s video content strategy
- Support ideation and packaging of content for YouTube and short-form video platforms
Requirements
- 3+ years experience in digital media, content marketing, or social media management
- Demonstrated experience growing an audience on at least one platform (social media or newsletter)
- Strong understanding of content performance metrics and analytics
- Ability to translate long-form content into engaging short-form formats
- Familiarity with social media tools and content scheduling platforms
- Strong written communication skills
Preferred Qualifications
- Experience working with a media company, startup, or content-driven brand
- Understanding of African tech and startup ecosystem
- Experience with video content or short-form content creation
- Basic design or editing skills (e.g., Canva, CapCut, etc.)
Success Metrics (First 3 Months)
- Growth in social media followers and engagement rates
- Increase in newsletter subscribers and open rates
- Consistent execution of content distribution across channels
- Development of repeatable content formats that perform well
What We Offer
- Competitive salary
- Opportunity to work on a fast-growing media platform
- Collaborative and flexible work environment
- Opportunity for growth and increased responsibility over time
How to Apply
Interested candidates should fill and submit this form: Apply Here
