MaxAB-Wasoko, one of the largest retail e-commerce and supply chain super app in Africa, has disclosed its acquisition of Fatura, an Egypt-based B2B e-marketplace, from EFG Finance, a subsidiary of EFG Holding. As part of the deal, EFG Finance becomes a major shareholder in MaxAB-Wasoko and will hold a seat on the company’s board.
This acquisition marks a strategic milestone in MaxAB-Wasoko’s bid to consolidate Africa’s fragmented B2B commerce and fintech sectors. It also extends the company’s dominance across Kenya, Rwanda, Tanzania, Egypt, and Morocco markets it entered following the 2024 merger between MaxAB and Wasoko.
“The acquisition of Fatura is more than a growth play: it’s the realisation of our ambition to become the go-to, one-stop shop for retailers throughout Africa,” said Belal El-Megharbel, CEO of MaxAB-Wasoko. “We are combining operational scale, product variety, and embedded financial tools to set a new standard for the informal retail market.”
Fatura’s integration is already enhancing the company’s value proposition by expanding product offerings and financial solutions critical in a continent-wide retail ecosystem where no single distributor can meet every need. The acquisition also strengthens MaxAB-Wasoko’s supply chain footprint across Egypt, with Fatura onboarding 626 wholesalers in 16 cities, including five new urban centres not previously served by the platform.
With Fatura now part of the MaxAB-Wasoko platform, retailers gain access not just to a broader inventory but also to embedded credit solutions that unlock working capital. These services enable merchants to stock more goods, increase sales, and sustainably scale their businesses.
This embedded fintech approach has already begun bearing fruit. Since the merger, MaxAB-Wasoko’s financial services arm has doubled its loan book in Egypt and expanded into Morocco. Today, over 9% of e-commerce transactions on the platform are financed, reflecting strong demand from informal retailers for accessible credit.
Fatura’s asset-light marketplace model is a complementary fit with MaxAB-Wasoko’s full-stack supply chain, which spans procurement to last-mile delivery. The integration is expected to boost revenue and efficiency over the next 12–18 months. Fatura alone is projected to contribute 25% of MaxAB’s Egypt revenue by the end of 2025.
“We are excited to join MaxAB-Wasoko’s journey as they reshape the future of retail in Africa,” said Aladdin ElAfifi, CEO of EFG Finance. “Our involvement as board members reflects our belief in the company’s long-term value and the role fintech innovation can play in driving growth across underserved markets.”
The acquisition of Fatura is the latest in MaxAB-Wasoko’s aggressive push to build a tech-driven, scalable, and inclusive retail infrastructure for Africa. By merging logistics, credit, and e-commerce into a unified platform, the company is redefining how small retailers operate by bringing them closer to manufacturers, reducing stockouts, and unlocking new opportunities for digital growth.
With support from EFG Finance and a solid operational backbone, MaxAB-Wasoko is now better positioned than ever to transform Africa’s informal retail sector – one acquisition at a time.
