Mark Straub

Mark Straub

Co-founder and CEO at Smile ID

About

Mark Straub co-founded Smile Identity to solve one of the least glamorous but most important barriers to African digital commerce: proving who someone is. The company has built identity-verification infrastructure across African markets, helping fintechs, banks and other businesses onboard customers while meeting increasingly demanding KYC and compliance requirements. With more than 100 million identity verifications processed, Smile ID has become a critical layer beneath digital financial services. Straub belongs on the Borderless 100 because identity is often the first border a customer encounters. Before money, credit or commerce can move across jurisdictions, platforms need to know who is on the other side.
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