Bayo Adedeji

Bayo Adedeji leads Wakanow, one of West Africa's best-known online travel companies, helping African consumers book flights, hotels and experiences across borders. Travel puts one of Africa's most persistent economic frictions — foreign exchange — directly in front of consumers. Every international booking exposes customers to currency conversion, payment restrictions and access to global merchants. That makes travel platforms more than booking businesses — they sit directly on the fault line between African consumers and the global economy. Adedeji belongs on the Borderless 100 because making international travel easier means making cross-border consumption, movement and commerce easier too.