About
Bayo Adedeji leads Wakanow, one of West Africa's best-known online travel companies, helping African consumers book flights, hotels and experiences across borders. Travel puts one of Africa's most persistent economic frictions, foreign exchange, directly in front of consumers. Every international booking exposes customers to currency conversion, payment restrictions and access to global merchants. That makes travel platforms more than booking businesses, they sit directly on the fault line between African consumers and the global economy. Adedeji belongs on the Borderless 100 because making international travel easier means making cross-border consumption, movement and commerce easier too.
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