Only two Nigerian startups domiciled in the foodtech sector— PricePally and Thrive Agric made the Bloomberg’s inaugural “25 African Startups to Watch in 2025” list, a surprising development given Nigeria’s prominent role in Africa’s tech landscape.
The list drives prominence to Nigeria’s food sector, which has witnessed renewed expansion into allied sub-sectors like agriculture, grocery and on-demand food delivery. Based in Lagos, Pricepally transforms urban food access by connecting consumers directly to farmers and wholesalers. Its group-buying model allows families and businesses to purchase food inputs; helping to close Nigeria’s agricultural productivity gap. Thrive Agric provides financing and data-driven support to smallholder farmers, also contributing to food affordability.
While Kenya, Egypt, and South Africa had broader representation on the Bloomberg list, Nigeria’s impact on African tech remains indisputable. They have attracted significant investment, driven economic growth, and fostered a thriving entrepreneurial scene. In 2021 alone, Nigerian startups secured over $1.8 billion in funding, representing 35% of total African tech funding.
Read also: https://thecondia.com/lagos-is-the-worlds-fastest-growing-tech-ecosystem-in-2025/
This latest watchlist arrives just a day after Dealroom’s Global Tech Ecosystem Index 2025 designated Lagos as the world’s fastest-growing tech ecosystem. Lagos, Nigeria’s commercial hub, boasts a startup ecosystem valued at over $15.3 billion, an 11.6x increase since 2017. The city has also produced five unicorns – Flutterwave, Interswitch, OPay, Jumia, and Moniepoint – more than any other African city.
The Bloomberg Watchlist is undoubtedly a spotlight, but it doesn’t define the full scale of influence. Nigeria’s ecosystem, bolstered by youthful demographics, deep mobile penetration, and relentless entrepreneurial grit, continues to power Africa’s digital revolution.
