The Ultimate Content Marketing Guide

Content marketing is just not about posting on social media or writing blog posts. There are key principles that will help you give an accurate picture of your business to customers, that is what this article will show you.

Do meme pages infringe on the copyright of content creators?

Meme pages are everywhere, and chances are you follow some of them. They mainly curate and repost content from other platforms. But is this copyright infringement, especially when consent is not gotten? What are the implications of watermarks?

Apple vs. Facebook: What do African advertisers stand to lose?

Apple has introduced big changes to its Ads and privacy policy with the release of the IOS 14.5. This feature may stifle advertising and online marketing and Facebook, one of the world's largest advertisers is taking a stand. What is this new feature and what does it mean for advertising in Africa?

How smart contracts can promote e-commerce in Nigeria

Nigeria is seeing unprecedented growth in online marketplace consumption. But settlement and disputes issues still remain the same, and can potentially hinder this growth. How can smart contracts make this easier for both parties?

What Is the Future of Marketing Technology?

Like every other industry, marketing cannot escape the winds of technological advancement. This makes it important to ask, what is the future of marketing technology?

How Nigerian tech companies are marketing their apps

Nigeria’s allure to investors and founders borders on both its population and its economy, even though the country has one of the highest levels of poverty in the world.

Elon Musk’s Starlink presence in Africa and how that affects Telcos

SpaceX revealed plans this year to introduce Starlink’s technology in Nigeria. This comes prior to the company’s expansion across South Africa, Kenya, Ethiopia, Egypt, and many other African countries in 2022.

Understanding how venture funds work

Venture Capital holds a lot of promise, but very few know how it works. This piece will help you understand what goes on before the headlines.

What is Venture Investments? An explainer, Part 1

Unlike Angel investors who are individuals—venture capital funding comes from structured funds. Because they’re bigger, they typically sign bigger checks

How SaaS businesses can increase revenue with customer churn analysis

As a SaaS business, how can you achieve your business goals despite customers and companies' tendency to drift apart?

What CBN’s new ban on crypto means for Nigerian users and the local industry

The Central Bank of Nigeria, today, announced a sweeping ban on cryptocurrency purchase and trading in the country.

The “Truth” about African consumer markets

African consumer markets represent one-fifth of the world's population. Yet, it is uncertain whether they can support startups seeking rapid growth.