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They say two truths can coexist. And in case one of us is wrong, my bet is on me.
The next time a founder announces funding rounds and expansion, I hope the media finds the devil in the detail before shouting “growth!”
If African startups want credibility, the ecosystem must learn to respect numbers as instruments of interpretation. Consistency is not negotiable
Beyond just having a solid and quality product, you should also be thinking of the best possible ways to strategically frame your offering in a way that brings you the most value.
Go behind-the-news to understand the strategic and operational aspects of the PayPal, Paga Nigeria partnership. Only on Condia.
Africa's $100B HealthTech opportunity is shifting from B2C apps to B2B/B2G infrastructure. Discover the rise of solutions digitizing supply chains, embedded finance, and hospital backbones in Africa.
In Africa’s fast‑growing tech ecosystem, where startups face multidimensional challenges, the difference between success and failure often comes down to whether teams fight external battles together—or waste energy fighting each other.
Global media is quietly deprioritising African tech coverage, even as the industry grapples with talent exodus. Here is how we know.
Post-harvest losses are solvable, but only with a better understanding of what the problem demands: high-risk, capital-intensive infrastructure, operational expertise, and patient capital
Read case studies of African and global brands like Paystack, M-Pesa, Airbnb, and Wise on how they have leveraged brand comms and marketing.
How strategic communications builds what performance marketing cannot buy
Taxing the value of transactions rather than the revenue of service providers goes against principles of fair and efficient taxation. Users, not companies, will bear the cost of the reform.
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