How African founders can frame their stories for scale

Beyond just having a solid and quality product, you should also be thinking of the best possible ways to strategically frame your offering in a way that brings you the most value.

Decoding the PayPal, Paga Nigeria partnership

Go behind-the-news to understand the strategic and operational aspects of the PayPal, Paga Nigeria partnership. Only on Condia.

Why Africa’s $100B HealthTech opportunity is shifting to the “Back-End”

Africa's $100B HealthTech opportunity is shifting from B2C apps to B2B/B2G infrastructure. Discover the rise of solutions digitizing supply chains, embedded finance, and hospital backbones in Africa.

Internal brand communications: culture, teams, and alignment

In Africa’s fast‑growing tech ecosystem, where startups face multidimensional challenges, the difference between success and failure often comes down to whether teams fight external battles together—or waste energy fighting each other.

What Tage’s TechCrunch exit tells us about the industry

Global media is quietly deprioritising African tech coverage, even as the industry grapples with talent exodus. Here is how we know.

Africa’s $400 Billion Food Waste Scandal

Post-harvest losses are solvable, but only with a better understanding of what the problem demands: high-risk, capital-intensive infrastructure, operational expertise, and patient capital

Brand Communications vs Marketing: What founders get wrong

Read case studies of African and global brands like Paystack, M-Pesa, Airbnb, and Wise on how they have leveraged brand comms and marketing.

African startups are missing the brand communications advantage

How strategic communications builds what performance marketing cannot buy

How Senegal’s new mobile money tax sabotages its digital economy

Taxing the value of transactions rather than the revenue of service providers goes against principles of fair and efficient taxation. Users, not companies, will bear the cost of the reform.

Why trust and attestations will shape the adoption of stablecoins, such as cNGN, in Africa

Only 15% of Nigerians trust others, compared to China's 60%. For stablecoins to gain adoption in Africa, trust and attestations are crucial.

Where will AI converge?

AI is no longer a distant revolution—it’s converging into everyday life, quietly reshaping how we live, work, and think.

Africa’s $180 Billion Question: Can AI learn to speak 2,000 native languages?

If digital services fail to include local languages, adoption slows, trust declines, and large segments of society remain locked out of the benefits of the internet economy