Black-led startups globally accounted for 0.5% of the venture capital funding in 2020, according to Google. To bridge this gap, the big tech firm launched the Black Founders Fund (BFF) in 2020 across Africa, Europe, South America and North America.
Content marketing no doubt has become a widely used marketing strategy for businesses in today's digital age. However, despite its growing popularity, there are still many misconceptions about what content marketing is and how it works.