Auto24.africa, an online car-selling platform backed by global automaker Stellantis, has unveiled an electric vehicle subsidiary, EV24.africa, beginning operations in Kenya.
Kenya was selected as the base for EV24 because of its strategic role as East Africa’s EV hub. The country connects markets such as Uganda, Rwanda, Burundi, the DRC, and South Sudan, explained Younes Rabeh, Business Development Manager at Auto24.
Kenya’s EV market is small but growing fast. It is expected to expand from $50 million in 2025 to $250 million by 2030, a compound annual growth rate (CAGR) of 38%.
Over 90% of Kenya’s energy comes from geothermal, hydro, and wind power. This clean grid gives electric mobility a clear environmental edge. More than 200 public charging stations are already in place, and the government plans to reach 10,000 by 2030.
However, rural areas still lack adequate coverage.
Click to Read More Electric motorcycles dominate Kenya’s EV scene. They make up about 90% of all electric vehicles in the country. That segment alone could reach 60,000 units by 2030.
This growth follows major investments, including Spiro’s $100 million funding round, one of Africa’s largest EV deals to date. EV sales in Kenya have surged from 65 units in 2018 to over 4,000 in 2023. Analysts expect electric vehicles to account for 5% of all new registrations by 2025.
EV24 aims to make electric vehicle ownership simpler and more accessible. The company manages the entire process—from logistics and import duties to vehicle registration and online ordering.
This model tackles long-standing barriers in African car markets: low consumer trust, high prices, and limited financing. By streamlining the buying journey, Auto24 hopes to accelerate EV adoption across the continent.
Government incentives have fueled Kenya’s EV momentum. Import duties have dropped to 10%, and VAT has been removed for electric vehicles. These policies make EVs more affordable for both consumers and businesses.
Kenya’s EV ecosystem continues to expand. It now includes players such as BasiGo (electric buses), Spiro (motorcycles for the bodaboda sector), Moja EV, BYD Kenya, Equator Mobility, and The Green Camel Ltd., an EV import service provider.
With EV24’s launch, Auto24.africa joins a growing list of companies betting on East Africa’s transition to clean mobility. Its digital-first approach could help bridge the gap between EV demand and supply.
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