Miracle Ndem

Marketing metrics you should care about as an early-stage B2C startup in Africa

This article looks at the essential metrics for early-stage startups in Africa.

Content marketing guide for African B2B startups

In this guide, we'll look at proven methods and strategies designed specifically to help B2B African Startups improve their content marketing

A guide to building your founder brand as a B2B founder

As a startup founder, your personal extends into your company, creating what I would call a “Founder Brand.”

Getting your first 1,000 users as an African Startup

Read this article if you're an early-stage startup founder or marketing team with a new product or service seeking user acquisition strategies.