Comfort, the travel connectivity startup founded by Elijah Kolawole Olusehinde, has launched its new eSIM service for international travelers, marking a transformation of the brand from its earlier identity as a wallet-to-wallet payment platform. The rollout positions Comfort as a digital-first solution designed to help travelers secure instant and reliable mobile data the moment they arrive in a new country.
The shift comes at a time when global travelers increasingly struggle with buying local SIM cards at airports, paying steep roaming fees, or navigating unfamiliar destinations without internet access. With Comfort’s new offering, users can purchase and activate their data plans before leaving their home country, eliminating the stress of last-minute connectivity challenges.
From Payment Tool to Travel Connectivity Platform
Before its pivot, Comfort operated as a closed-network payment tool that allowed easy transfers between users. It gained early recognition, including visibility at events like the Moonshot Conference as an innovative digital payment solution. However, in October, the company executed a strategic product overhaul after reviewing user patterns and analyzing opportunities in global travel.
All former financial features, wallet functions, vendor tools, and transfer systems have been completely retired. Comfort now focuses solely on providing fast, seamless mobile internet via eSIM technology. The company says this decision was driven by the rising demand for better travel connectivity and a mission to simplify the digital travel experience.
Why Comfort Pivoted
Comfort’s new vision is anchored in solving problems that affect millions of travelers: lack of immediate internet access upon arrival, long queues at airport SIM kiosks, inconsistent pricing, payment issues with foreign cards, and the inconvenience of swapping physical SIMs. Through user feedback, surveys, and direct interviews, the team identified how these gaps create stress and safety risks for travelers.
The company’s new eSIM service addresses these issues by offering data plans that can be purchased ahead of travel and activated instantly upon arrival. Comfort says its mission is guided by three values: flexibility (letting travelers choose tailored plans), certainty (ensuring connectivity before departure), and affordability (offering cheaper alternatives to roaming charges and unpredictable airport SIM prices).
Countries Covered at Launch
Comfort’s initial rollout spans several high-traffic travel destinations. Travelers can now use Comfort eSIMs in:
Australia
Belgium
Canada
China
Egypt
France
Germany
Hungary
Ireland
Saudi Arabia
South Africa
Switzerland
United Arab Emirates
United Kingdom
United States
The company plans to expand to additional destinations and will introduce regional bundles that allow users to roam across multiple countries with one plan.
How the eSIM System Works
Using Comfort’s service involves a simple digital process. Travelers visit the Comfort website, select their destination, choose a data plan, and complete the purchase. A QR code is generated immediately; users scan it to install the eSIM on their device. Once installed, the eSIM remains ready and activates automatically upon arrival in the designated country.
The service works with most eSIM-enabled smartphones from Apple, Samsung, Google, Huawei, and others. Comfort also provides compatibility guidance to help users confirm that their devices support eSIM technology.
Who Benefits Most
Although built for all travelers, Comfort’s eSIM especially supports tourists, business travelers, digital nomads, frequent flyers, international students, and diaspora visitors who want predictable, stress-free connectivity. With many mobile operators charging premium roaming fees, Comfort offers a more cost-effective, upfront alternative.
The Founder’s Vision
Under the leadership of CEO Elijah Kolawole Olusehinde, Comfort has repositioned itself with a clear global ambition to make international travel easier through dependable digital connectivity. The new eSIM launch reflects his focus on building simple tools that solve real-world challenges for travelers.
A New Era for the Company
Comfort’s eSIM debut marks a major strategic milestone. By eliminating long queues, reducing roaming costs, and simplifying activation, the company is positioning itself as a modern connectivity solution tailored for global mobility. With all former wallet features now retired, Comfort operates fully as a travel connectivity platform.
Travelers can explore available destinations and activate their eSIM plans on the Comfort website. The company also shares updates on Instagram and X via @ourcomfortapp.
