Level Up: How Ogechi Amagwu made the jump from strategy to leadership

We’re spotlighting Ogechi Amagwu, Senior Marketing Manager at RedTown Digital. She takes us through her journey from agency hustle to leading marketing strategy in tech. From unexpected leadership moments to the tough side of managing people, Ogechi gets candid about what it really takes to grow in this space.

If your career journey were a movie, what would the title be and why?

“The Devil Wears Prada” sums up my journey perfectly. Like Andy, I started in a fast-paced, demanding industry (advertising) where I had to prove myself quickly. I didn’t always realise how much I was growing, but others did. Opportunities came when I least expected them, forcing me to adapt, learn, and step up. From strategy to content marketing to product marketing, every phase has been about evolving, just like Andy finding her voice in the chaos.

What sparked your interest in tech, and how did you break into the industry?

After four years in an advertising agency, I started questioning my next steps. I wanted to do more than just craft campaigns, I wanted to understand the bigger picture of how products reach and impact users. That led me to study product marketing, which felt like the perfect blend of strategy, storytelling, and data-driven decision-making.

Can you walk us through your journey to becoming a marketing lead? What were some pivotal moments?

Honestly, it still feels surreal. I had only been a strategist for eight months when I was recognised for a leadership role. I didn’t see it coming, but it was a reminder that hard work doesn’t go unnoticed. Another defining moment was launching major brand campaigns, seeing my work shape consumer perception and engagement, made me realise just how much I loved this space.

What’s the most challenging part of your role, and how do you handle it?

People management. I used to prefer doing things myself because it felt faster and more efficient. But leadership isn’t about doing everything alone, it’s about trusting your team. I’ve learned to listen, delegate, and take feedback seriously. It’s not always easy, but it’s made me a better leader and collaborator.

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Have you ever had a campaign flop? What did you learn from it?

In marketing, flops aren’t failures, they’re lessons. I’ve had campaigns that didn’t land the way I expected, even with solid strategies in place. It taught me that no matter how much research you do, the market will always have the final say. The key is to stay agile, test, iterate, and be willing to pivot when necessary.

What’s your guilty pleasure when you’re not working?

Eating (lol) and binge-watching movies. There’s just something about a good meal and a great storyline that makes everything better.

What’s the best financial decision you’ve made in your career?

Saving even when I didn’t have a specific plan for it. Having that financial cushion has given me the freedom to take career risks and make decisions without feeling stuck.

If you could collaborate with any brand in the world, which would it be and why?

Nike. Their storytelling is powerful they don’t just sell products; they inspire emotions, culture, and resilience. Being part of a campaign that shapes global narratives would be an incredible experience.

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