Local ride-hailing app SimpliRide launches in Nigeria with zero commission

Simpliride, an indigenous ride-hailing platform, has officially launched its services in Lagos, Abuja, and Port Harcourt, one month after Condia predicted its entry into Nigeria’s mobility sector. 

Developed by ride-hailing drivers, SimpliRide positions itself as a driver-centric alternative to established platforms like Uber and Bolt. The platform operates on a subscription-based model, charging drivers a flat daily fee of ₦1500. This is favourable for drivers who remit commissions as high as 30% to other mobility competitors. 

The launch of SimpliRide comes amid growing dissatisfaction among Nigerian ride-hailing drivers over high commission fees and challenging working conditions. Many drivers have expressed concerns about rising fuel prices, vehicle maintenance costs, and a lack of support from existing platforms. These issues have led to planned strikes and protests, highlighting the need for alternative solutions within the industry. 

SimpliRide’s driver-focused approach includes additional benefits such as health and life insurance, performance-based car loans, and a commitment to fair treatment. The App-Based Transporters of Nigeria (AUATON) has endorsed the platform, citing its departure from commission-based structures. However, AUATON has clarified that it is not directly involved in the development or ownership of Simpliride.

As SimpliRide enters the Nigerian market, its success will depend on its ability to attract both drivers and riders while navigating operational and regulatory challenges. The platform’s unique subscription model and focus on driver welfare set it apart, offering a potential shift in the country’s ride-hailing industry dynamics.